As the title says, we’re going to discuss Search Engine Optimization (SEO) in brief.
While surfing on the web, we often search for something we want to know or have. And there are plenty of popular platforms like Google, Bing, and Yahoo let us do so. But what if you want to be known for people’s queries? Well, here we’ll discuss that in detail about how you can also get people’s attention to their queries.
We all now browse our solutions on search engines. Want to know weather status?- put it, country’s president?- put that too. They provide us a very good space to find and connect many websites and pages we like. You can see the various rankings on the result page according to their relevance to the keywords.
And to be among the top results, you will need the help of Search Engine Optimization.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a practice to gain organic traffic on your website through public queries on your target keywords. It plays a very crucial role in marketing your goods and services or content as it is the main segment of digital marketing.
It helps in producing quality traffic which means getting relevant audiences for your topic. SEO is done to get organic traffic where you don’t need to pay anything to be at the top of the results.
White Hat and Black Hat SEO
As you can already tell, black hat SEO means optimizing your website on search engines in unfair ways. On the other hand, if you’re optimizing your site while following all the guidelines provided by search engines, it falls in white hat SEO.
Black hat SEO includes unnatural practices to rank higher on search engines without considering the actual audience.
This could only be beneficial for the small run but not for a long time period. Also, black hat SEO leads to punishments from search engines for cracking their algorithms in a bad way.
But with White hat SEO, you’re mainly focused on a real human audience. It helps in the marketing of any online or offline business with a long maturity.
There is also a type known as Grey hat SEO. As no one exactly knows accurately about search engines and their algorithms. So to maintain a good marketing strategy beneficiary, one must use a blend of black and white SEO tactics.
On-Page, Off-Page and Technical SEO
On-Page SEO is the optimization for ranking high on search engines on your page content. It includes affecting your content’s headings, keywords, grammar, etc. which could be done on your page only.
Off-Page SEO, on the other hand, includes practices that are done to get in the eyes of search engines like improving Pagerank. They are not totally in your hand to control and depends on the popularity of your presence like social media influence, other pages links, etc.
And Technical SEO includes optimization on the technicalities of your webpage like website speed, server enhancements, etc. Search engines also consider these factors to rank well managed and sound pages.
Let’s take an example here, suppose you want to make a house. To do so, you first need to make its base, then its walls, and then the roof. Now consider making a house as SEO. So here, the base is technical SEO, walls are On-Page SEO, and the roof is Off-Page SEO.
These three components are dependent on each other and you need all of them to make a perfect house (SEO).
Search Engine Optimization is still a very huge concept to learn. There are a lot of new websites that keep adding to the web. And to deal with them, search engines keep making their algorithms more strict.
To be more successful in learning the art of SEO, you need to practically work on a project or website. While doing all the work manually instead of just learning theoretically, you could master this skill to benefit yourself.
Till then, keep learning…