As the title says, we’re going to discuss Social Media Optimization (SMO) in brief.
As time flies, people on the web are getting smarter and smarter. With the increasing number of internet users in the world, a lot of different types of trends are generating in the market. And the most popular among them is Social Media Platforms.
Earlier, everyone just liked to search their queries on the search portals like Google and Yahoo. But now everything is changed. Now people like to interact with their loved ones via social media and share their thoughts, pics, videos, etc. on it.
So now companies and marketers started to target audiences through social media with a very useful approach called “Social Media Optimization”.
What is Social Media Optimization (SMO)?
Basically, Social Media Optimization (SMO) refers to optimizing your reach and appearance on various social media platforms out there.
“Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.” – Wikipedia
It consists of activities like proper management of social profiles like Youtube, Facebook, Instagram, etc. and social bookmarking on platforms like Reddit, Tumblr and Stumble Upon.
There are more than 100 social media platforms where you can make your social profiles and gain some exposure.
Is SMO is same as SEO?
As many of us might think SMO is the same as SEO, but that’s not true. SEO stands for Search Engine Optimization, which means it focuses on ranking your webpage on search engines. Whereas, Social Media Optimization focuses on improving public image on social media platforms.
But the fact is SMO actually helps in improving SEO effectively. After the Google Panda update, its search algorithm prefers websites and pages which have a proper and good social image.
So it implies you can improve your search rankings by improving your SMO.
Tips for Social Media Optimization
Now probably the main question on your mind is how to do SMO. So here I’ll suggest you some tips for it and how to make it successful.
1. Starting Off-
In the beginning, you should make the social profiles for your blog, product or business whichever you’re dealing with. Making a social presence on most of the social media platforms will expand your audience reach for all the types of people.
That will ensure a good sign of your social media optimization practices.
2. Content Preparation-
You should prepare in advance about what you need to post, at what time, and about what topic. Preparing content for the future will help in on time posts and management of social profiles posts.
You can schedule the posts for your social media portal to be posted at the right time. For example, You can create exciting Christmas offers or posts in advance before 1 or 2 weeks to be posted on Christmas.
3. Quality Content-
“Content Is King” and we all can agree on that. The more engaging your content is, the more people want to follow you. So make sure that your content is full of happiness, humor, and relatability.
You can check out our Instagram profile for instance to judge our social media optimization. Yes, we’re also on our way to increase followers haha…
4. Format of the Posts-
You should keep in mind where to posts what type of content to optimize your social media presence. Formats include written content, videos, photos, graphics, clips, and gifs.
Like on platforms like Youtube and Vimeo, you need to post videos and clips to spread awareness and market your brand. Platforms like Quora and Medium require written content like reviews, answers, and recommendations. Whereas, you can put a mixture of formats on places like Facebook, Instagram, and Twitter.
Social Media is the Future…
Of course, we all are witnessing the massive expansion of social media over the Internet in the last decade, so it will not be wrong to say that social media now became a bigger factor than most of the search engines.
So why don’t we start gaining from it and benefit ourselves? Let’s go…